Marketing Funnels: A Simple Blueprint You’ll Actually Use

Forget the 20-step diagrams. Here’s a practical funnel you can deploy this week—and measure.

1) Awareness → Consideration

• Goal: Earn attention with one clear promise.
• Actions: Paid social hooks, short-form video, lead magnet.
• KPIs: CTR, CPC, landing page view rate.

2) Consideration → Conversion

• Goal: Reduce friction and build proof.
• Actions: Benefit-led hero, social proof, risk reversal, fast FAQ.
• KPIs: CVR, CPL, form completion rate, time on page.

3) Conversion → Loyalty

• Goal: Turn buyers into repeat customers.
• Actions: Onboarding emails, usage tips, milestone offers, reviews.
• KPIs: AOV, LTV, repeat rate, referral rate.

Benchmarks & Math (simple)

Lead volume = (Website sessions × LP view %) × (Form CVR %).
Allowable CAC = LTV ÷ Target Contribution Margin.

Need help deploying this funnel? Talk to Baan Agency.