From hero to FAQ—ten elements proven to increase conversion without design bloat.
Landing Pages That Convert: 10 Elements That Move the Needle
- Hero promise: Outcome in one line + single CTA.
- Subhead: Clarify who it’s for and why it matters.
- Social proof: Logos, testimonials with context (before → after).
- Features → Benefits: Translate features into pains solved.
- Visuals: Real UI/photos over abstract mockups.
- Trust: Guarantees, certifications, privacy reassurance.
- Offer stack: What’s included, value anchors, bonuses.
- Pricing: Clear tiers; highlight the recommended plan.
- FAQ: Answer objections (time, complexity, risk).
- Footer CTA: Repeat the main CTA with a short proof line.
Quick Checks
- Above-the-fold: Can a skimmer know the promise and next step in 3 seconds?
- Speed: Sub-2s LCP; compress media & minimize scripts.
- Clarity: Every section ends with a relevant CTA.
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